Lesson Plans

Media Awareness, Lesson 3

http://www.artsedge.kennedy-center.org/content/2020/

A lesson plan for Grade 4 English Language Arts and Visual Arts Education

Provider: The Kennedy Center for the Performing Arts

In this final lesson of the Media curriculum unit from ARTSEDGE, students create a drawing to be used as an advertisement for their toy. They select the background/foreground space as well as possible symbols for their advertisement, with consideration given to their potential target audience. The finished ads are then shared with the class. As a culminating activity, the class divides into the “development” and “marketing” departments of an imaginary toy company, devising a new toy and a marketing strategy for it.

North Carolina Curriculum Alignment

Visual Arts Education (2001)

Grade 4

  • Goal 1: The learner will develop critical and creative thinking skills and perceptual awareness necessary for understanding and producing art.
    • Objective 1.01: Expand the sense of environment to include global awareness as a source of ideas for imagery.
    • Objective 1.04: Use complex symbols to fully explore ideas.
  • Goal 2: The learner will develop skills necessary for understanding and applying media, techniques, and processes.
    • Objective 2.02: Use additional art media, techniques and processes which may include:
      • Fibers - stitchery, a variety of fiber weaving techniques, felting and quilting
      • Cut paper - complex symmetrical folding and cutting;
      • Sculpture - experiments with varied tools including small hand tools.
  • Goal 3: The learner will organize the components of a work into a cohesive whole through knowledge of organizational principles of design and art elements.
    • Objective 3.04: Exercise flexibility when approaching a problem-solving situation.
  • Goal 7: The learner will perceive connections between visual arts and other disciplines.
    • Objective 7.02: Identify how technology affects how things look and how they are done.
  • Goal 8: The learner will develop an awareness of art as an avocation and profession.
    • Objective 8.02: Discuss how there are art related jobs today that did not exist in the past such as photographer, videographer and computer artist.

English Language Arts (2004)

Grade 4

  • Goal 4: The learner will apply strategies and skills to create oral, written, and visual texts.
    • Objective 4.02: Use oral and written language to:
      • present information and ideas in a clear, concise manner.
      • discuss.
      • interview.
      • solve problems.
      • make decisions.
    • Objective 4.03: Make oral and written presentations using visual aids with an awareness of purpose and audience.
    • Objective 4.09: Produce work that follows the conventions of particular genres (e.g., personal and imaginative narrative, research reports, learning logs, letters of request, letters of complaint).
    • Objective 4.10: Use technology as a tool to gather, organize, and present information.