Women as merchants

Urban women are raised to be skilled merchants and routinely play a public role in small business. (Learn more)

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Women throughout Southeast Asia regularly work in outdoor markets, both as preparers and sellers of food items. This woman, at an outdoor market in Hanoi, sells variously colored noodles from large trays.

Noodle-making is a fine art in Vietnam, where ingredients are taken from a wide variety of vegetables as well as flours made from grains such as rice. Even carrots are painstakingly slivered with a knife to produce “noodles” that will be included in soups or other side dishes served with rice. Other working women will buy these inexpensive, partially prepared foods to add to their daily meals.

Noodle making and selling is another type of business that can be started with little capital, depending mainly on individual labor. The freshly made noodles are not refrigerated but are sold inexpensively at the market where customers buy them to add to their family’s meals on the day of purchase.

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