Medicine and Madison Avenue

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• Learn more about advertising, information literacy, media literacy, medicine, research skills, visual learners, and visual literacy.

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This site is provided through a collaboration between: the National Humanities Center, the John W. Hartman Center for Sales, Advertising & Marketing History, the Rare Book, Manuscript, and Special Collections Library at Duke University.

“This website explores the complex relationships between modern medicine and modern advertising, or “Madison Avenue,” as the latter is colloquially termed. The Medicine and Madison Avenue Project presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s. The collection represents a wide range of products such as cough and cold remedies, laxatives and indigestion aids, and vitamins and tonics, among others. In addition to the advertisements themselves, the MMA website includes historical material — non-graphical text-only documents — that put health-related advertising into a broader perspective.”"Copyright InformationResearch, Teaching, Private Study, General Interest User Information:The advertisements on this website have been made available for use in research, teaching, and private study. For these purposes under Fair Use, users may reproduce (print, make photocopies, or download) materials from this website without prior permission, on the condition that you provide proper attribution of the source in all copies. Although the University does not require prior contact, the University appreciates hearing from teachers, students, and researchers who are using our resources in interesting ways.”