Media Awareness, Lesson 3
http://www.artsedge.kennedy-center.org/content/2020/
A lesson plan for grades 5–8 Visual Arts Education and English Language Arts
In this final lesson of the Media curriculum unit from ARTSEDGE, students create a drawing to be used as an advertisement for their toy. They select the background/foreground space as well as possible symbols for their advertisement, with consideration given to their potential target audience. The finished ads are then shared with the class. As a culminating activity, the class divides into the “development” and “marketing” departments of an imaginary toy company, devising a new toy and a marketing strategy for it.
North Carolina Curriculum Alignment
English Language Arts (2004)
Grade 5
- Goal 3: The learner will make connections through the use of oral language, written language, and media and technology.
- Objective 3.04: Make informed judgments about television, radio, video/film productions, and other electronic mediums and/or print formats.
Grade 6
- Goal 4: The learner will use critical thinking skills and create criteria to evaluate print and non-print materials.
- Objective 4.01: Determine the purpose of the author or creator by:
- monitoring comprehension for understanding of what is read, heard and/or viewed.
- exploring any bias, apparent or hidden messages, emotional factors, or propaganda techniques.
- identifying and exploring the underlying assumptions of the author/creator.
- analyzing the effects of the author's craft on the reader/viewer/listener.
- Objective 4.01: Determine the purpose of the author or creator by:
Grade 7
- Goal 4: The learner will refine critical thinking skills and create criteria to evaluate text and multimedia.
- Objective 4.01: Analyze the purpose of the author or creator by:
- monitoring comprehension for understanding of what is read, heard and/or viewed.
- examining any bias, apparent or hidden messages, emotional factors, or propaganda techniques.
- exploring and evaluating the underlying assumptions of the author/creator.
- understanding the effect of the author's craft on the reader/viewer/listener.
- Objective 4.01: Analyze the purpose of the author or creator by:
Grade 8
- Goal 4: The learner will continue to refine critical thinking skills and create criteria to evaluate print and non-print materials.
- Objective 4.01: Analyze the purpose of the author or creator and the impact of that purpose by:
- monitoring comprehension for understanding of what is read, heard, and/or viewed.
- evaluating any bias, apparent or hidden messages, emotional factors, and/or propaganda techniques.
- evaluating the underlying assumptions of the author/creator.
- evaluate the effects of the author's craft on the reader/viewer/listener.
- Objective 4.01: Analyze the purpose of the author or creator and the impact of that purpose by:
Visual Arts Education (2001)
Grade 5
- Goal 3: The learner will organize the components of a work into a cohesive whole through knowledge of organizational principles of design and art elements.
- Objective 3.01: Recognize and apply the elements of art in an aesthetic composition.
Grade 6
- Goal 3: The learner will organize the components of a work into a cohesive whole through knowledge of organizational principles of design and art elements.
- Objective 3.02: Recognize and discuss the elements and principles of design in an aesthetic composition.
Grade 7
- Goal 3: The learner will organize the components of a work into a cohesive whole through knowledge of organizational principles of design and art elements.
- Objective 3.02: Explore and apply the elements and principles of design used in an aesthetic composition.
Grade 8
- Goal 3: The learner will organize the components of a work into a cohesive whole through knowledge of organizational principles of design and art elements.
- Objective 3.02: Develop original solutions that effectively apply the elements of art in an aesthetic composition.
