Critical media literacy: Commercial advertising
http://www.readwritethink.org/lessons/lesson_view.asp?id=97
A lesson plan for grades 6–8 English Language Arts and Information Skills
After taking a media literacy quiz, students discuss and evaluate their personal television viewing habits and media usage. Activities for this unit include analyzing television and print advertisements for hidden messages and interpreting the effects of advertising on culture. Through the use of an “Advertisement Dissection and Analysis” graphic organizer, students learn how to identify patterns and themes in television messages and magazine ads. Students evaluate which medium has a more accurate representation of American culture and produce a written response about their research.
North Carolina Curriculum Alignment
English Language Arts (2004)
Grade 6
- Goal 4: The learner will use critical thinking skills and create criteria to evaluate print and non-print materials.
- Objective 4.02: Analyze the communication and develop (with teacher assistance) and apply appropriate criteria to evaluate the quality of the communication by:
- using knowledge of language structure and literary or media techniques.
- drawing conclusions based on evidence, reasons, or relevant information.
- considering the implications, consequences, or impact of those conclusions.
- Objective 4.02: Analyze the communication and develop (with teacher assistance) and apply appropriate criteria to evaluate the quality of the communication by:
Grade 7
- Goal 4: The learner will refine critical thinking skills and create criteria to evaluate text and multimedia.
- Objective 4.02: Develop (with assistance) and apply appropriate criteria to evaluate the quality of the communication by:
- using knowledge of language structure and literary or media techniques.
- drawing conclusions based on evidence, reasons, or relevant information.
- considering the implications, consequences, or impact of those conclusions.
- Objective 4.02: Develop (with assistance) and apply appropriate criteria to evaluate the quality of the communication by:
Grade 8
- Goal 4: The learner will continue to refine critical thinking skills and create criteria to evaluate print and non-print materials.
- Objective 4.02: Analyze and develop (with limited assistance) and apply appropriate criteria to evaluate the quality of the communication by:
- using knowledge of language structure and literary or media techniques.
- drawing conclusions based on evidence, reasons, or relevant information.
- considering the implications, consequences, or impact of those conclusions.
- Objective 4.02: Analyze and develop (with limited assistance) and apply appropriate criteria to evaluate the quality of the communication by:
Information Skills (2000)
Grade 6
- Goal 2: The learner will IDENTIFY and USE criteria for excellence to evaluate information and formats.
- Objective 2.06: Recognize the power of media to influence.
Grade 7
- Goal 2: The learner will IDENTIFY and USE criteria for excellence to evaluate information and formats.
- Objective 2.06: Recognize the power of media to influence.
Grade 8
- Goal 2: The learner will IDENTIFY and USE criteria for excellence to evaluate information and formats.
- Objective 2.06: Recognize the power of media to influence.
