Decoding the dystopian characteristics of Macintosh's "1984" commercial
http://www.readwritethink.org/lessons/lesson_view.asp?id=933
A lesson plan for Grade 9 English I
Students analyze the author's craft of symbolism in this lesson that can be used as an introduction or conclusion to any novel about dystopian societies. Students evaluate the portrayal of society in “1984,” the futuristic commercial produced by Apple announcing the release of the Macintosh personal computer. This lesson provides links to the commercial and several resources that explain the concept and characteristics of dystopian and utopian societies.
North Carolina Curriculum Alignment
English Language Arts (2004)
Grade 9 — English I
- Goal 1: The learner will express reflections and reactions to print and non-print text and personal experiences.
- Objective 1.02: Respond reflectively (individually and in groups) to a variety of expressive texts (e.g., memoirs, vignettes, narratives, diaries, monologues, personal responses) in a way that offers an audience:
- an understanding of the student's personal reaction to the text.
- a sense of how the reaction results from a careful consideration of the text.
- an awareness of how personal and cultural influences affect the response.
- Objective 1.03: Demonstrate the ability to read, listen to and view a variety of increasingly complex print and non-print expressive texts appropriate to grade level and course literary focus, by:
- selecting, monitoring, and modifying as necessary reading strategies appropriate to readers' purpose.
- identifying and analyzing text components (such as organizational structures, story elements, organizational features) and evaluating their impact on the text.
- providing textual evidence to support understanding of and reader's response to text.
- demonstrating comprehension of main idea and supporting details.
- summarizing key events and/or points from text.
- making inferences, predicting, and drawing conclusions based on text.
- identifying and analyzing personal, social, historical or cultural influences, contexts, or biases.
- making connections between works, self and related topics.
- analyzing and evaluating the effects of author's craft and style.
- analyzing and evaluating the connections or relationships between and among ideas, concepts, characters and/or experiences.
- identifying and analyzing elements of expressive environment found in text in light of purpose, audience, and context.
- Objective 1.02: Respond reflectively (individually and in groups) to a variety of expressive texts (e.g., memoirs, vignettes, narratives, diaries, monologues, personal responses) in a way that offers an audience:
- Goal 2: The learner will explain meaning, describe processes, and answer research questions to inform an audience.
- Objective 2.01: Demonstrate the ability to read, listen to and view a variety of increasingly complex print and non-print informational texts appropriate to grade level and course literary focus, by:
- selecting, monitoring, and modifying as necessary reading strategies appropriate to readers' purpose.
- identifying and analyzing text components (such as organizational structures, story elements, organizational features) and evaluating their impact on the text.
- providing textual evidence to support understanding of and reader's response to text.
- demonstrating comprehension of main idea and supporting details.
- summarizing key events and/or points from text.
- making inferences, predicting, and drawing conclusions based on text.
- identifying and analyzing personal, social, historical or cultural influences, contexts, or biases.
- making connections between works, self and related topics.
- analyzing and evaluating the effects of author's craft and style.
- analyzing and evaluating the connections or relationships between and among ideas, concepts, characters and/or experiences.
- identifying and analyzing elements of informational environment found in text in light of purpose, audience, and context.
- Objective 2.01: Demonstrate the ability to read, listen to and view a variety of increasingly complex print and non-print informational texts appropriate to grade level and course literary focus, by:
- Goal 4: The learner will create and use standards to critique communication.
- Objective 4.01: Evaluate the effectiveness of communication by:
- examining the use of strategies in a presentation/product.
- applying a set of predetermined standards.
- creating an additional set of standards and applying them to the presentation/product.
- comparing effective strategies used in different presentations/products.
- Objective 4.02: Read and critique various genres by:
- using preparation, engagement, and reflection strategies appropriate for the text.
- identifying and using standards to evaluate aspects of the work or the work as a whole.
- judging the impact of different stylistic and literary devices on the work.
- Objective 4.01: Evaluate the effectiveness of communication by:
- Goal 5: The learner will demonstrate understanding of various literary genres, concepts, elements, and terms.
- Objective 5.01: Read and analyze various literary works by:
- using effective reading strategies for preparation, engagement, reflection.
- recognizing and analyzing the characteristics of literary genres, including fiction (e.g., myths, legends, short stories, novels), non-fiction (e.g., essays, biographies, autobiographies, historical documents), poetry (e.g., epics, sonnets, lyric poetry, ballads) and drama (e.g., tragedy, comedy).
- interpreting literary devices such as allusion, symbolism, figurative language, flashback, dramatic irony, dialogue, diction, and imagery.
- understanding the importance of tone, mood, diction, and style.
- explaining and interpreting archetypal characters, themes, settings.
- explaining how point of view is developed and its effect on literary texts.
- determining a character's traits from his/her actions, speech, appearance, or what others say about him or her.
- explaining how the writer creates character, setting, motif, theme, and other elements.
- making thematic connections among literary texts and media and contemporary issues.
- understanding the importance of cultural and historical impact on literary texts.
- producing creative responses that follow the conventions of a specific genre and using appropriate literary devices for that genre.
- Objective 5.02: Demonstrating increasing comprehension and ability to respond personally to texts by selecting and exploring a wide range of genres.
- Objective 5.01: Read and analyze various literary works by:



