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Learning outcomes

Students will:

  • develop awareness of a marketing issue by applying the art skills learned this semester similar to what a graphic designer would do.
  • demonstrate understanding of his/her selected artist’s style, subject matter, and/or technique by incorporating at least one of these characteristics into the finished product. The artist selected for study was determined earlier in the semester when each student selected an artist from a teacher-generated list and reproduced a painting by that artist.

Teacher planning

Time required for lesson

5 hours

Materials/resources

For each student, you will need to provide:

  • an empty, unfolded cereal box
  • a piece of white poster board.

For each group, you will need to provide:

  • assorted art materials (i.e., pastels, oil pastels, water colors, acrylics, drawing and colored pencils, erasers, markers, glue, scissors)

You may also want to provide empty cereal boxes for display.

Technology resources

None

Pre-activities

Teacher-led class discussion and graphic organization about cereals in general, including what prompts us to like or dislike particular cereals; i.e., cereal types, flavors, packaging, prizes included, etc. Class discussion could include brainstorming art professions like graphic artists, etc.

Activities

  1. The teacher will introduce to the students the concept of creating a cereal and designing the boxes using the artist they have studied this year.
  2. Distribute empty, unfolded cereal boxes around and give students time to look at as many different boxes as possible during the allotted time.
  3. Distribute manila paper so student can begin to sketch out ideas for cereal and box design. Students must include as much information as they can: front, back, sides, top and bottom; UPC Code; ingredients; company name and logo; etc.
  4. Once concept drawing is approved by teacher, the student gets a piece of white poster board and an unfolded cereal box for tracing. Student traces cereal box and cuts out the shape (die-cut) and begins drawing all artwork with pencil first. When satisfied with art and design, student should choose and use the mediums best-suited to complete the project.
  5. When all artwork is finished, student will fold and hot glue his/her box for a completed presentation and/or display. (Some students like to add styrofoam peanuts to give the illusion of volume and sound.)

Assessment

Rubric

Supplemental information

Modifications

  • move student to the front of the room near teacher
  • visual demonstration by teacher and supported by peer buddy
  • repetition of verbal directions by teacher and/or student

Alternative assessments

Understanding of vocabulary and concepts will be demonstrated in student’s project. The grading rubric will have been distributed to each student; therefore, no alternative is necessary.

Critical vocabulary

die cut, composition, medium, value, symmetry/asymmetry, emphasis

Comments

This lesson plan was developed during the English Language Development Standard Course of Study lesson planning institutes hosted by the North Carolina Department of Public Instruction and LEARN NC, June and July, 2004. It includes specific strategies, instructional modifications, and alternative assessments which make this lesson accessible to limited English proficient students. Please note that this lesson has been aligned with the goals and objectives of the N.C. English Language Development standards.

North Carolina curriculum alignment

English Language Development (2005)

  • Objective 0.01: Use new vocabulary in speech.
  • Objective 0.01: Write using appropriate word choice.
  • Objective 0.02: Comprehend most conversational questions on familiar topics spoken at a normal speed.
  • Objective 0.02: Use a variety of complex sentence styles and varied grammatical conventions (e.g., clauses, variety of verb tenses).
  • Objective 0.03: Understand and follow multiple-step directions on academic topics when spoken at a normal speed with occasional difficulty.
  • Objective 0.03: Demonstrate organization by supporting a central idea.
  • Objective 0.04: Comprehend academic questions spoken at normal speed with occasional difficulty.
  • Objective 0.04: Demonstrate an increased knowledge of academic content vocabulary.
  • Objective 0.05: Use vocabulary strategies to discern the meanings of words (e.g., roots, affixes, word maps, context clues).
  • Objective 0.05: Engage, with some guidance, in social conversations and discussions with peers and adults on unfamiliar topics by asking and answering questions and soliciting information.
  • Objective 0.06: Interact with text before, during, and after reading.
  • Objective 0.06: Respond appropriately when participating in group discourse by adapting language and communication behaviors to the situation to accomplish a specific purpose.
  • Objective 0.07: Respond, with occasional difficulty, when participating in group discourse by adapting language and communication behaviors to the situation to accomplish a specific purpose.
  • Objective 0.07: Edit and correct grammatical structures and writing conventions.
  • Objective 0.08: Negotiate meaning by questioning, restating, soliciting information, and paraphrasing.
  • Objective 0.10: Use contextual clues to understand and respond to informational text.
  • Objective 0.10: Paraphrase important information from visual and oral presentations.
  • Objective 0.14: Use reference materials (e.g., dictionaries).
  • Visual Arts Education (2001)

    Grade 9–12 — Visual Arts I

    • Goal 1: The learner will develop critical and creative thinking skills and perceptual awareness necessary for understanding and producing art.
    • Goal 2: The learner will develop skills necessary for understanding and applying media, techniques, and processes.
      • Objective 2.01: Explore and discuss unique properties and potential of art materials.
      • Objective 2.02: Demonstrate techniques and processes for working with each art material.
      • Objective 2.03: Communicate and express ideas through a variety of materials and techniques.
      • Objective 2.04: Evaluate and select materials, techniques and processes to facilitate the creation of artwork.
      • Objective 2.05: Demonstrate the safe and responsible use of tools and materials.
    • Goal 3: The learner will organize the components of a work into a cohesive whole through knowledge of organizational principles of design and art elements.
      • Objective 3.01: Recognize, apply and evaluate the elements of art in an aesthetic composition.
      • Objective 3.02: Recognize, apply and evaluate the design principles used in composition.
      • Objective 3.06: Demonstrate the ability to form and defend judgments about the characteristics and structures to accomplish commercial, personal, communal or other purposes of art.
    • Goal 4: The learner will choose and evaluate a range of subject matter and ideas to communicate intended meaning in artworks.
      • Objective 4.01: Demonstrate the use of life surroundings and personal experiences to express ideas and feelings visually.
      • Objective 4.02: Interpret the environment through art.

    • North Carolina Essential Standards
      • Visual Arts Education (2010)
        • Advanced Visual Arts

          • A.V.2 Apply creative and critical thinking skills to artistic expression. A.V.2.1 Create original art in response to artistic problems. A.V.2.2 Create art using experiences and observation to represent individual perspectives. A.V.2.3 Generate art based on...
          • A.V.3 Create art using a variety of tools, media, and processes, safely and appropriately. A.V.3.1 Produce art by using a variety of tools and media appropriately, safely, and effectively. A.V.3.2 Produce art by using a variety of processes appropriately,...
        • Beginning Visual Arts

          • B.CX.2 Understand the interdisciplinary connections and life applications of the visual arts. B.CX.2.1 Analyze the contribution of art to the design of consumable goods, products, and services, both historical and contemporary. B.CX.2.2 Recognize the interdisciplinary...
          • B.V.2 Apply creative and critical thinking skills to artistic expression. B.V.2.1 Understand the role of planning in solving artistic problems. B.V.2.2 Understand the relationships between sensory awareness and artistic expression. B.V.2.3 Create personal,...
          • B.V.3 Create art using a variety of tools, media, and processes, safely and appropriately. B.V.3.1 Understand the appropriate and safe use of tools, media, and equipment. B.V.3.2 Use a variety of media, including 2-D, 3-D, and digital, to produce art. B.V.3.3...
        • Intermediate Visual Arts

          • I.V.2 Apply creative and critical thinking skills to artistic expression. I.V.2.1 Generate innovative solutions to artistic problems. I.V.2.2 Use experiences and observations to create content for art. I.V.2.3 Understand the role of emotion, imagination, and...
          • I.V.3 Create art using a variety of tools, media, and processes, safely and appropriately. I.V.3.1 Understand the function of tools in creating art. I.V.3.2 Select media appropriate for communicating content. I.V.3.3 Analyze the relationship between process...
        • Proficient Visual Arts

          • P.V.2 Apply creative and critical thinking skills to artistic expression. P.V.2.1 Implement planning to arrive at original solutions to artistic problems. P.V.2.2 Recognize how personal experience influences the perception of the environment. P.V.2.3 Understand...
          • P.V.3 Create art using a variety of tools, media, and processes, safely and appropriately. P.V.3.1 Compare properties of tools in the creation of art. P.V.3.2 Analyze the relationship between media, processes, and results. P.V.3.3 Select appropriate processes...