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- Reading primary sources: Newspaper advertisements
- This interactive guide to reading classified advertisements in a 19th-century newspaper editorial steps through layers of questions, guiding the reader through the process of historical inquiry. This edition is one in a series of guides on reading historical primary sources.
- Format: newspaper (multiple pages)
- Finding hidden messages in advertising
- In CareerStart lessons: Grade six, page 1.3
- In this lesson for grade six, students will look for hidden messages in magazine advertisements and will create their own ads with hidden messages.
- Format: lesson plan (grade 6 Dance Arts Education and English Language Arts)
- By Jennifer Brookshire and Julie McCann.
- Media Literacy
- How do you know if something is true? How can you figure out if someone is trying to influence or sell to you? Put yourself in their shoes and consider the source! Check out this selection of websites from our Best of the Web.
- Format: bibliography/help
- Trick or truth: Recognizing the hottest trends in advertising
- Students will study commercials and advertising techniques, will work in groups to select different types of ads from magazines, and make a collage to illustrate one of the ten techniques advertisers use.
- Format: lesson plan (grade 5 English Language Arts and Information Skills)
- By Kathy Idol.
- Personal trainers: Working with slope
- In CareerStart lessons: Grade eight, page 2.2
- In this lesson, students make calculations based on slope and answer questions about slope (rate of change).
- Format: lesson plan (grade 9 Mathematics)
- By Debbie Brooks, Peggy Dickey, and Jan Sullivan.
- Alternative discussion formats: A public relations campaign
- In Alternative discussion formats, page 4
- By creating a PR campaign for a historial or literary figure, students can practice a wide range of thinking skills.
- By Kathryn Walbert.
- Crazy Water Crystals box
- This packaging was used for Crazy Water Crystals, a product popular in the 1930s. At the Crazy Water plant in Texas, the company purportedly boiled down water from a mineral spring until only the minerals remained. They were packaged and sold, with instructions...
- Format: image/photograph
- CareerStart lessons: Grade six
- This collection of lessons aligns the sixth grade curriculum in math, science, English language arts, and social studies with potential career opportunities.
- Format: (multiple pages)
- Advertising new products
- In North Carolina in the New South, page 5.6
- Advertisements from the late nineteenth and early twentieth centuries show new technologies, new tastes, and new ways of marketing goods to consumers.
- Format: article
- By David Walbert.
- Would you really buy that? Persuasive techniques in advertising
- In CareerStart lessons: Grade eight, page 1.9
- In this lesson plan, students learn about the persuasive techniques used in advertising and try to identify the techniques in a variety of ads.
- Format: lesson plan (grade 8 English Language Arts)
- By Andrea Fedon, Gail Frank, and Cindy Neininger.
- Teaching suggestions: A Brief Description of the Province of Carolina
- These teaching suggestions will help you discuss "A Brief Description of the Province of Carolina" with your class and will provide opportunities for students to demonstrate their understanding of the reading. The questions and activities will encourage students to think critically about the text and to develop historical empathy.
- Format: /lesson plan (grade 8 Social Studies)
- By Pauline S. Johnson.
- Reading newspapers: Advertisements
- A learner's guide to reading and understanding advertisements in historical newspapers.
- Format: article/learner's guide
- By Kathryn Walbert.
- Predicting the future with best-fit lines
- In CareerStart lessons: Grade eight, page 2.1
- In this lesson plan, students use scatter plots and best-fit lines to make predictions based on data. Students also discuss how scatter plots and best-fit lines are useful in certain careers.
- Format: lesson plan (grade 9 Mathematics)
- By Debbie Brooks, Peggy Dickey, and Jan Sullivan.
- New machine shop in Plymouth, N.C.
- In North Carolina in the New South, page 2.12
- Broadside advertisement for a machine shop opening in Plymouth, North Carolina, in 1880. Includes historical commentary.
- Format: advertisement
- Commentary and sidebar notes by L. Maren Wood.
- India: A filmmaking capital
- In CareerStart lessons: Grade seven, page 4.5
- In this lesson for grade seven, students take on the role of film production crew members, planning the production of a trailer for a film about the life of Mohandas Gandhi.
- Format: lesson plan (grade 7 Social Studies)
- By Meredith Ebert.Adapted by Kenyatta Bennett and Sonya Rexrode.
- Women advertising for milk
- The young women in this 1930s black and white photograph are posing in 3 connecting storefront windows to advertise drinking milk. The first window has two women sitting in school desks, one in front of the other. An American flag stands next to the front...
- Format: image/photograph
- Jonathan Edwards and the art of persuasion
- In this lesson, students will study the elements of persuasive writing in Jonathan Edward's “Sinners in the Hands of an Angry God” according to the following criteria: speaker, audience, occasion, and means of persuasion, and then analyze a contemporary piece of writing, such as an advertisement, for similar elements.
- Format: lesson plan (grade 11 English Language Arts)
- By Dave Guiley.
- Reading guide: A Brief Description of the Province of Carolina
- These questions will help to guide students' reading of "A Brief Description of the Province of Carolina" and encourage them to think critically about the text.
- Format: worksheet/lesson plan (grade 8 Social Studies)
- By Pauline S. Johnson.
- 1890 Scott's Emulsion
- This is an advertisement for Scott's Emulsion, a weight gain product sold in the late 1800s. It claims that it will cure "all forms of wasting diseases" including consumption, bronchitis, scrofula, coughs and colds. The advertisement was found in the January...
- Format: image/photograph
- It's an ad!
- How do marketers target kids — and how can we teach kids to know the difference between advertising and fact? These websites provide strategies to build critical thinking skills for media literate kids.
- By Melissa Thibault.
